
Why the "personal brand" game gets you attention but loses you sales and what to do instead
The "Ferrari Paradox": Why selling your product’s features is actually repelling your best clients (and the "Identity Switch" you must flip instead).Why your funnel is broken (and why hiring a copywriter won't fix it): The counter-intuitive reason why great offers fail to convert.How to "Legally Rig" the game: A strategy to set the "Buying Criteria" in your market so that your competitors are disqualified before they even get a chance to pitch.The "Cold-Pressed" Secret: How to position a generic service as a unique mechanism that no one else can replicate.The difference between selling the "Drill" vs. the "Dad": If you don't understand this distinction, you will compete on price forever.How to eliminate "Sales Resistance": The exact narrative shift that turns you from a "salesman trying to take their money" into a "mentor who understands their soul."The Cheat Code: How to architect this entire campaign without staring at a blinking cursor or struggling with "writer's block."
My name is Sterling Sherrell, and I have sold over $1 million online, been a featured keynote speaker, and ghostwrite for some of the top coaches on social media. And now, I want to share everything I know with you.
What You'll Discover In This FREE 5-Day Email Series:
Day 1: The Invisible Wall: We stop fixing the copy and start fixing the Vehicle. I’ll show you why your prospects are "afraid to fly" and how to dismantle their disbelief before you ever make an offer.Day 2: The Identity Switch: We move away from logic (which is boring and doesn't sell) and tap into who your prospect wants to become. This is how you sell the "Driver," not the "Car."Day 3: Rigging The Game: You will learn how to educate your market on the specific "requirements" to solve their problem the requirements that just so happen to match your offer perfectly. This makes you a category of one.Day 4: Speed and Ease: I will hand you the map. We stop guessing at psychology and start using a proven architecture to get this done fast.Day 5: The Proposal: How to bring it all together into an asset that pays you for years, establishing you as the leader your market has been waiting for.
Within the next minute or two, you're going to get an email from me Sterling.This email contains instructions to get started with our Online Coaches Blueprint For 2026, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know, I'll be happy to help! :-)Now go and check your inbox!
P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)